Exclusive Launch of Yosi Samra Philippines

My love for high heels will never end, but of course I can't survive walking with them 24/7. Like most women, my go-to shoes for casual wear are flats. I always make sure I have flats with me in my bag so I can change after shoots and events, and therefore my legs and feet won't die. :p There are times, however, when I want to carry a smaller bag pero I can't 'cause my flats won't fit in. So you can just imagine my delight when I got introduced to Yosi Samra, a brand that offers a wide range of versatile and stylish foldable ballet flats. ♥

I feel so honored to have been invited by Yosi Samra Philippines to their exclusive Philippine media launch. It was held last Friday (July 13) at the Terraz Function Rooms E and F at Zuellig Building in Makati. Aside from the beautiful collection of Yosi Samra, these sumptuous dishes kept me sane that early morning. Nom nom nom! :p

The launch was hosted by the fab celebrity socialite Tessa Prieto Valdes. Yosi Samra's very own Johanna Chua was also present to talk more about the brand and how it started.

Got surprised to know that Yosi Samra is actually a guy! Yosi grew up in his father's factory and spent countless hours with him, absorbing the fine art of shoemaking. His first collection involving fold-up flats with ultra-flexible design was released in 2009.

Our favorite celebrities are big fans of Yosi Samra, too, like Anne Hathaway, Reese Witherspoon, Sarah Jessica Parker, Kourtney Kardashian, Cindy Crawford, Jessica Alba and Eva Longoria to name a few. Observe and you'll recognize that they're strutting pairs from YS! ♥

Yosi Samra is indeed perfect for women on-the-go! Comfortable shoes without sacrificing beauty and style (and space in your bags, hehe!). Each pair of flats comes with a durable fabric pouch. Get yours in the following branches:

♦ GAS Greenbelt 3
♦ 2/F TriNoma Mall
♦ 2/F Rockwell Powerplant Mall
♦ 2/F Alabang Town Center
♦ 2/F SM Mall of Asia Entertainment Mall
♦ 2/F SM Aura Premier
♦ 2/F Glorietta 4 Ayala Center

Thank you so much to Mediaroom Inc. and Yosi Samra Philippines for having me and for this wonderful pair of Samara cap toes!! Can't wait to wear these babies! ♥

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