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Toby's Sports: Flagship Store in BGC

Cheers to 40 years! Toby's Sports, the leading sports retailer in the Philippines, has celebrated their 40th anniversary by opening their flagship store in BGC... and it's their biggest branch to date!


This innovative flagship store highlights its long-standing commitment to elevate the customers' retail experience to world-class standards.


Here are some of their noteworthy features:

1,000 sqm two-storey space 
That's one big ass store for a premium assortment of footwear, sports apparel, and equipment!


PLAYZone
They have an interactive PLAYZone to host events and sports clinic on a regular basis. It also doubles as a basketball court, which utilizes a professional-grade basketball shooting machine. Prizes will be given out regularly to top scorers in the Toby's Shootout game.


LAUNCHZone
This is where Toby's Sports will host product launches that feature the latest innovations from top sports brands. This can also house curated installations, special VIP events, and athlete appearances.

Toby's Custom Lab
Spot that offers apparel customization services like full custom uniforms and jerseys. It will include express customization via sublimation, making a more personalized customer experience.


For the launch, we requested to place our nicknames in our eco-totes! Love it!


Run Signature Analysis
The flagship store offers Run Signature gait and running form analysis, from Brooks. Simply put - it's a technology to help get the ideal shoe for every customer. It is a radical new approach to gait analysis that takes an in-depth look at the body's natural running characteristics. How cool is that?!

Shoe Cleaning Services
Crep Protect to the rescue! After having your shoe cleaning session here, you'll feel like your sneaks are as good as new!


Latest Retail Technology
The Toby's Flagship is one of the first stores in the country to feature a highly digital experience where guests can browse the retailer's e-commerce website on large interactive walls in the store.

They also use RFID technology that allows customers to unlock virtual content by placing a shoe on their Shoe Showcase platforms and browse all its specs and features via touchscreen. Like an information scanner for shoes!


Congratulations and thank you for having me, Toby's Sports! 

Toby's Sports now has 55 stores nationwide. They've got more stores in the pipeline in the coming years so watch out for that! ;)