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Boardwalk Silversaya featuring Alden Richards, Sam Pinto

Years back, Filipino families are into direct-selling especially with clothes and skin care needs. Aside from the convenience of not having to go to malls to purchase, they have a choice to pay in installment, too. This business model has helped not only the consumers, but also a lot of Filipino entrepreneurs, therefore bringing Boardwalk up in the market. Now, the brand is celebrating 25 grand years in the industry.

A few weeks ago, Deo and I were handpicked by Boardwalk to cover their Silversaya Event at San Andres Complex. With us were the brand’s most sought after celebrities like Alden Richards, Sam Pinto, and Kim Rodriguez. But before that, a culmination of Boardwalk’s Model Search was held, where winners bagged a modelling contract worth Php15,000 plus a cash prize of Php10,000.


Check out these runway photos, where Boardwalk’s latest collections were showcased by the model aspirants.


Love how Boardwalk empowers everyone to be confident in their own skin!


Boardwalk Shares

Apart from the hip and carefree shirt designs, I think the Boardwalk Shares collection is also note-worthy because of their advocacy - 25% of each purchase is donated for the production of small business starter “Kita Kits”. Consumers get to help our less-fortunate Filipinos sustain their livelihood.

Stocks are available at any local Boardwalk branch or through Boardwalk Personal Shoppers.


Boy group One Up made the crowd go kilig with their performance.


While waiting, Deo and I got to visit the makeup room for the model aspirants, and holding area for the celebrities. 


A bit of chika with Alden, Sam, and Kim!


Spotlight time!


We were seated at the front row, but the fans were wild, we almost didn’t see Alden on-stage. Hahaha! They surely love the Pambansang Bae.


Thank you, Boardwalk, for having us! Congratulations for the 25 beautiful years in the industry! :)

Deo and I have our own Boardwalk pieces, so stay tuned for our OOTD featuring those!

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