Lucky Blue Smith for Rule the City

Two weeks back, Deo and I braved the Friday payday traffic to witness Penshoppe’s fashion show featuring Lucky Blue Smith at the Conrad Hotel. The social media’s favorite male model was launched as one of Penshoppe’s brand ambassadors back in February when he became the face of the brand’s Spring/Summer campaign. Six-foot-two-inch, with piercing blue eyes and platinum hair, Lucky Blue Smith’s indeed a perfect addition to the growing family of Penshoppe.

Aside from getting renowned supermodels, Penshoppe’s unstoppable from releasing real good collections! I totally love how their current pieces embrace my current favorite trend - the Athleisure!

Stylish clothes and accessories in both dynamic and subdued colors! I already have my favorites from this release!

Loving Penshoppe even more! ♥

Jeff Bascon, Brand Director of Penshoppe, really knows how to make the consumers happy. Aside from the fashion show, they also held a meet and greet session with Lucky Blue Smith at SM Aura Premier the day after.

“We really love doing this because one, it allows these celebrities to get to know the Filipinos better, and the main market that the brand they are representing is speaking to. In addition, it also brings global attention to our country, our people, and our culture, which is something that Penshoppe really strives to do.”

You’ve waited long, I know. Here’s Lucky Blue Smith, guys! He’s so adorable! ♥

Lucky Blue Smith will also be featured in Penshoppe’s pre-holiday campaign, Rule The City, alongside the brand’s other ambassadors such as Gigi Hadid, Kendall Jenner, and Sean O’Pry with Asian superstars Sandara Park and Mario Maurer.

His jacket is TDF! Okay, even his smile and stare, too. Hahaha!

Congratulations and thank you for having me, Penshoppe! You never cease to amaze me with your events and releases! :)

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