The search, titled “Cast Me Levi’s,” aims to find talented and accomplished women who have been loyal Levi’s lovers through the years.
If you aspire to be a Lady in Levi’s, all you have to do is share your most memorable story about your best-loved pair of Levi’s jeans and get a chance to walk the runway wearing the brand’s newest collection.
With the brand’s commitment to continuous innovation while boasting the quality it has always been known for, Levi’s created a perfectly tailored and trendy new collection that keeps up with the lifestyles of modern women.
“Through the years, Levi’s has mastered the art of denim wear and every Levi’s lover out there knows that. This year, we want everyone to know, especially all ladies out there, that we have the perfect jeans no matter who you are,” said Kaths Laudit, Levi’s Philippines Marketing Head.
To join, follow @levis_ph on Instagram and like Levi’sPH on Facebook. Then share your most memorable story with your favorite pair of Levi’s jean and upload it on Instagram and tag @levis_ph with the hashtags #LeviInLevisPH and #LadiesInLevis.
“We want to know all about their journey with Levi’s, especially those times when they accomplished great things with it,” Laudit explained.
The top six ladies will be picked and styled by the fashion industry’s best.
“They will represent modern women who are bold, outgoing, and empowered. Wearing Levi’s affords them supreme comfort and enormous confidence, making them stand out,” Laudit affirmed.
These new jeans are especially made for Asian women, designed and crafted with slimmer thigh, flattering leg and contoured seat for a little lift.
From the brand that invented the original Blue Jean, the Levi’s new collection is modern, feminine and sexy. Special attention was put in to each and every pair of jeans to flatter her body and shape. Different approaches are taken depending on the fit and overall design of the garment.
With the collection’s latest fit and fabric technology, the new denim pants for women will serve multiple body types perfectly.
To make the launch event on July 31 more spectacular, Asian superstar and F4 alum, Vanness Wu, will give a hot performance even as Levi’s newest jeans for modern women are expected to sizzle on the runway.
The deadline of entries for “Cast Me Levi’s” is on July 24. For more details, visit any Original Levi’s Store or check out its Facebook page.