BOBSON: Art of Pure Japanese Denim

The Japanese take great pride in craftsmanship. Their attention to detail and dedication to quality are exemplified in many of their crafts including origami, ikebana, and calligraphy. This passion for craftsmanship takes off from the Japanese concept shokunin kishitsu or artisan’s spirit, which believes that great technical skill leads to creation of things that make an impact in people’s lives.

This same concept is what lies beneath BOBSON’s approach to making jeans. As the pure Japanese denim brand, BOBSON jeans are made with quality as the cornerstone and detail as the craft. BOBSON gives premium construction to all products, highlighting the innovative and artisan craft of Japan.

The Denim DNA is the brand’s “bible”, the ultimate guide in the creation of every pair of BOBSON jeans. Each component in the Denim DNA contributes to the stylishly clean and effortlessly cool pieces that BOBSON wearers can flaunt and enjoy.

Giving BOBSON its signature streamlined look is its clean, open outseam finish while the 11 stitches per inch add to the denim material’s refinement. Hang loops also lessen the creases to keep each pair looking polished.

In terms of durability, BOBSON’s J-insert loop provides every pair with stronger construction while the authentic Japanese extended waistbands give a better hold. Curve back risers and darts are also strategically placed to accentuate the wearer from behind. 

Pockets of BOBSON jeans are also ergonomically hand-fitted for comfort while the Ozaki family crest is used as back pocket design, the mark of BOBSON’s Japanese roots.

BOBSON also utilizes the left hand twill style of weaving to set it apart from other jeans which use the common right hand twill. Left hand twill is a style of weaving that runs from the fabric’s upper left to lower right, which creates softer denim with a more open weave. With this type of weave, BOBSON ensures that each of its jeans is more comfortable and allows the wearer freer movement.

Another Japanese denim discipline practiced by BOBSON is the use of the hand-dye method which produces natural indigo raw denim. Considered as a more traditional and laborious technique, the hand-dye method means that cotton is hand-dipped in indigo (which gives denim its deep blue color) prior to being shuttle woven. This approach enables the indigo to penetrate the center of the yarn so that jeans fade more slowly compared to jeans made using the machine-dye method.

All these meticulous approaches employed by BOBSON in the creation of its jeans spring from its Japanese roots and commitment to quality. “Our strong adherence to our Japanese heritage and superior craftsmanship is what sets BOBSON apart in the denim scene today. We put premium on quality to make jeans that create an impact. When you buy a BOBSON pair, you know that it’s built to last, and to impress on both fronts of comfort and style,” Magnaye concludes.

For more updates, visit BOBSON's Official Facebook page here.

No comments: