Last September 18, All Things Hair officially launched in the Philippines, the first in Asia.
All Things Hair constantly looks at top hair-related Google searches online and responds by creating video tutorials that suit Filipinos and their hair needs. Just launched in the UK and in Canada, ATH collaborated with the top Filipino vloggers to provide unique and personalized hair advice for modern day Filipinos.
“As much as we Filipinos turn to international video bloggers for advice, with our weather, our products, our hair type and other factors affecting our hair, solutions from other countries aren’t as tailor fit for us. Hair requires a lot of personal care,” said ATH contributing editor and beauty expert, Agoo Bengzon.
Dedicated to addressing hair solutions, ATH is a collaboration between Google, the world’s biggest search engine, global hair brands, Dove, TRESemme, Toni & Guy, Cream Silk, Sunsilk and Clear, and the Philippines’ top vloggers: Angela Nepomuceno, Kelly Misa, Laureen Uy, Nicole Andersson, and James and Phil Younghusband.
“Everyday thousands of Filipinos search for hair tips, tutorials, styles and inspiration. What better way to address them than to collaborate with the world’s top vloggers and hair brands to form an online destination for hair solutions and inspirations,” said Thomas Poulain of Google Philippines.
In an information age where beauty solutions can be accessed in an instant you could very easily tune into a tutorial on Youtube to learn anything from fashion and makeup, to DIY projects. However, with so much information available online, it can be hard to find the answers that you’re looking for. ATH simplifies everything by making it easy to find solutions to your hair needs.
Apples Aberin, PR Head for Unilever brands said, “At Unilever we are always looking for ways to reach out to our consumers and come up with solutions for their every problem. We feel that this new video platform is a really great way to do it.”
Aside from housing hair tips, tutorials and inspirations, ATH also recommends products, provides their information, and also enables you to purchase them on the channel.
For hair inspirations and tips, subscribe to www.AllThingsHair.com.