Created by the original ‘Material Girl’, Madonna and her daughter launched the collection in 2010 with a campaign that featured actress and singer Taylor Momsen. Since then, celebrities like Kelly Osbourne and Rita Ora have joined the MATERIAL GIRL team, all showcasing the right dose of spontaneity and fearlessness. Who else better than these ladies to bring out the brand?
WHO IS THE MATERIAL GIRL?
The MATERIAL GIRL is a trendsetter who invents her own styles and is never afraid to make a bold, creative statement. The selection of bold prints and patterns throughout the collection shows this only too well. Cute tea dresses are transformed into edgier frocks using digital printing, while the colours grab attention. Team it with metallic stilettos and you’ve got an outfit perfect for an evening out in town.
Needless to say, a true MATERIAL GIRL also knows how to rock a day look. With a huge selection of maxi dresses, standout pieces include a white floor-length number featuring a horizontal hemline and lace detailing. A perfect outfit that transitions from a beach day out to drinks over sunset, paired with a pair of gladiators and a Panama hat. Fresh coconut juice optional.
Always one to lead the fashion pack, the MATERIAL GIRL is a strong and proud trendsetter who is inspired by everything around her. We all have a little bit of the MATERIAL GIRL inside of us, so embrace it because in reality every girl wants to be in her Material World!
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