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D/DATE

Like Carrie Bradshaw, shopping is my cardio! :p For most people, especially women, there's a heightened feeling of happiness when we go shopping. You know that for sure! ;) But over the past months, I'm not sure how it happened but I became wiser with this activity. Now I make sure to buy what I NEED and not what I desire. It's actually a good practice! :)

Why should you consider doing this, too? Recent studies reveal that people use only 20% of their entire wardrobe. The 80% remain in our closets and will most likely never be worn again. While we continue to accumulate clothes we will never use, millions of poor Filipinos have hardly anything to wear. #trufax

Admit it, people only tend to donate when there's calamity, and sadly, some treat donation bins like trash cans - giving clothes that are no longer usable. One great solution to this is D/DATE! :)


D/DATE is an initiative to label new clothing with a recommended donation date. In a nutshell, here's how D/DATE works:


1. Buy a D/DATE shirt. Soon, this will be available in other basics like jeans, shoes, shorts and dresses, too.

2. On the D/DATE, donate it at the store you purchased it from.
Notice there's an "April 2016" tag in the shirt above? :)

3. Receive a discount on your next purchase!


D/DATE has currently teamed up with Team Manila to make this move possible. But of course, this will be even more successful if more retailers will participate. :)


Where do the clothes go?

The clothes will be collected by Caritas Segunda Mana (one of the country's largest charities dealing with donations-in-kind). They will be distributed to the poor in different areas of the country. Some of these clothes may also be sold in Caritas Segunda Mana stores. Any proceeds from the clothes will fun other Caritas projects for the poor including education, housing and livelihood.


Thanks to Team Manila, D/DATE and DM9 Interactive for my D/DATE shirt!! :) Proud to own one! I'll be going back to Team Manila in Rockwell to surrender and donate this shirt. 


Hoping more brands will join this advocacy! Make wearing then sharing a habit! :)

For more information, visit D/DATE in the following sites:

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