Before Elle Girl, there was Elle magazine, a publication dedicated to providing eager fashion-philes with the most recent developments in the world of runways and red carpets. What started as a resource for clothing inspiration eventually branched out into diverse retail ventures, beginning with a widely popular apparel line for women. This earlier success inspired the thinkers behind the publication to come up with something that caters to the younger market. Elle Girl emerged as a way for young women on the verge of self-discovery to find a niche for themselves, outfit-wise.
After expanding to Canada, Taiwan, and Malaysia, the brand opened its first store in the Philippines in 2009, boosting up the country’s growing interest in all things hip. “Our clothes are a way for girls to display their personalities through an expert, contemporary take on teen wear,” says Joan Yao, Marketing Manager for the company’s Philippine chapter. “Runway designs are not always made for daily use but Elle Girl adapts these original concepts and turns them into everyday pieces.”
Gals can select from an assortment of possibilities to effortlessly create the image they want, whether classic and romantic or edgy and rock-and-roll. The Spring/Summer ’13 collection emphasizes different trend aspects for budding purveyors of chic to explore. Jardin plays on the fresh appeal of hot house florals with full-skirted frocks and breezy tops, while Tropical turns up the heat with palm-tree printed t-shirts and bold pops of orange, yellow, and red. Finally, Rock Academy takes on an edgier bent with dark hues, sleek cuts, and subtle faux leather piping on slinky dresses.
Design enthusiasts can check these out and more at Elle Girl boutiques located at SM Fairview and Mall of Asia.
With the relaunch of Elle Girl in Manila, as well as their opening of a new branch in Shangri-La Mall soon, they have chosen five Elle Girls who embody their brand's look and philosophy. They actually did a shoot with them a couple of weeks ago! :)
To create buzz for this reveal, here's a contest wherein four winners will get a chance to win Elle Girl gift certificates. Check out this poster below for more details:
Join now and best of luck, loveys! xx